Latest News

gluten free granolaBakery On Main’s Founder and President, Michael Smulders, was invited to be a live guest on The Colin McEnroe show on WNPR on Thursday January 28, 2016. Michael and the other guests spoke with Colin McEnroe about cereal as a culture, the history of cereal, and make you tap into your childhood memories at the cereal bowl. It is a very informative discussion that also keeps you smiling the whole way through. Follow the link below to listen to all of the fun!

Click here to listen to the interview! 


Check out what Phil Lempert, the “Supermarket Guru”, thinks about Bakery On Main’s Maple Vanilla Nut Crunch and why he says it’s a HIT as a much more nutritious snack than you might think!!

Click here to see the full review: 



Bakery On Main’s Blueberry Cobbler Nut Crunch has recently been selected as a 2015 Gluten Free Essentials Award Winner under the category ‘snacks’ through Taste of Life in their October Issue!

Read more here: Taste for Life October 2015


Bakery On Main in the Hartford Business Journal      Hartford Business Journal Bakery On Main article

Read here for the full article! Hartford Business Journal – Bakery On Main 


Bakery On Main President; CT Small Business Person of the year Award

msmnulders_slideApril 8, 2015 All of us at Bakery On Main want to say congratulations to our Founder and President, Michael Smulders for becoming the Connecticut U.S. Small Business Administration’s 2015 Small Business Person of the Year!

This award is a direct result of Michael’s dedication, entrepreneurial spirit and business acumen to the community he serves. For the past 20 years, Michael has been a small business owner in Connecticut. He founded both Bakery On Main as well as Garden of Light, a natural foods store in Avon Connecticut.

 Michael is an integral part of the Bakery On Main day-to-day operations and has created a unique culture where employees are encouraged to learn and grow.

You can read the full Small Business Administration Press Release here:


Bakery On Main Introduces Sweet & Salty Nut Crunch Snacks 


New Certified Gluten-Free Clusters are Free of Artificial Flavors and Preservatives and Non-GMO Verified 

East HartfordCT – Bakery On Main first started with a mission to create gluten-free products that are good for you but taste like they aren’t. Having refined that skill over the years, the independently-owned company’s new Nut Crunch Snacks accomplish that goal and then some.  

Crafted with care in the company’s dedicated gluten-free facility, every delectable cluster features a sweet and salty mix of cashews, almonds, pecans and walnuts, certified gluten-free oats, and sweet fruit bits or chocolate. Certified gluten free (GFCO), Non-GMO Project Verified, dairy and casein free, and OU Kosher Certified, this good-for-you snack is made without artificial flavors or preservatives, low in sodium, and free of trans fat and cholesterol.  

 “Listening to what customers want has been our inspiration since day one,” said Bakery On Main’s Founder Michael Smulders. “We see people eating our gluten-free granola cereal as a snack all the time, so we thought, why not create a new treat that’s designed for satisfying those mid-day munchies. The response has been phenomenal! Our Nut Crunch Snacks taste great, offer whole food nutrition, and make people smile. To us, that’s a goal accomplished.” 

A sweet and salty, delightfully addictive treat, Bakery On Main’s Nut Crunch Snacks will be available at select retailers across the country by Fall 2015 and are currently sold online at The lineup comes available in six bakery-inspired flavors, which include: Original, Blueberry Cobbler, Chocolate, Maple Vanilla, Chocolate Peppermint and Chocolate Orange. The SRP is $5.99 for a 4oz bag. Nut Crunch: Crunch Smart. Crunch Happy.

Bakery On Main Announces New Vice President of Sales 

January 15th, 2015 – Paul Connolly joins Bakery on Main as Vice President of Sales and new business development for both national and international markets. He has over 20 years of experience in sales and business development positions at Fortune 500 consumer products companies, including Annie’s Inc., Cadbury Schweppes PLC, The Clorox Company and Kraft Foods. 

Prior to joining Bakery on Main, Paul was the Director of Sales for Annie’s Inc, where he successfully led Sales Teams. He managed a diverse portfolio of Annie’s products and was responsible for helping  manage the companies explosive growth in the mass channel(Target & Walmart), Canadian grocery, and Central US Grocery business.   

Paul holds a Master of Business Administration degree from Wayne State University in Detroit, with a Bachelor of Science degree in Food Systems and Economics from Michigan State University.

Bakery On Main Honored by The Gourmet Retailer

best bite awardAugust, 2014 – Congratulations! The Gourmet Retailer is pleased to honor your product as being among the year’s most outstanding retail items. We faced the tough challenge of choosing the best of the best from a range of companies across food categories. It was no easy feat selecting top new products in terms of innovation, taste and overall value.

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Bakery On Main’s Apricot Almond Chai Truebar Selected as a Finalist in Delicious Living Magazine’s 2014 Best Bite Awards!

best bite awardBOULDER, Colorado, June 17, 2014 – Delicious Living magazine, a trusted health and wellness resource for more than 25 years, announces the winners of its second annual Best Bite Awards. These awards feature the top natural, organic and healthy living packaged food and beverage products now available on store shelves. “We are thrilled to present the winners and finalists for Delicious Living’s second annual Best Bite Awards,” says Senior Food Editor Jenna Blumenfeld. “With an eye toward clean ingredients, exceptional nutrition, and of course, top-notch taste, these exemplary products embody what the natural industry is truly about: excellent health, conscious sourcing, and pure deliciousness.”

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Clean Eating Magazine Selects Bakery On Main Traditional Oatmeal!

clean eatingApril 1, 2014 – Clean Eating Magazine annually hosts the Clean Choice Awards where the magazine highlights a number of packaged products that they feel are the best of the best in terms of clean (whole foods with little to no processing) and healthy. The products are judged on taste, mouthfeel, addictiveness, ingredients, responsible packaging, and time-saving convenience.

Well, guess what? Our Traditional Oatmeal won! That’s right, the same traditional oatmeal that is made up of certified gluten free oats, and ancient grains like chia, flax, quinoa and amaranth. We’re now so excited to say that when you eat our traditional oatmeal, you are eating a 2014 clean choice winner!

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Bakery On Main Announces New Production Facility

headquartersNovember 2013 – In response to overwhelming consumer demand for Bakery On Main products, the gluten free company announced today its plans for a much larger new production facility and corporate headquarters. The 10 Million dollar renovation of an existing 110,000 square foot facility is expected to be completed in the second quarter of 2014 and to be fully operational next summer. The new facility will be more than three times larger than the current plant and allow for future continued growth. The new dedicated gluten free and Non-GMO Project verified facility will have state-of-the-art quality and hygienic production, SQF 3 Global Food Safety Certification in addition to being Kosher OU Parve, Non-GMO Project Verified and GFCO Certified Gluten Free.

Bakery On Main’s Fiber Power Cinnamon Raisin Granola named Best Granola in Men’s Health’s 2013 Annual 125 Best Foods for Men Issue!

best granolaNovember 2013 – Every year, Men’s Health Magazine analyzes more than 1,000 supermarket food items to find the very best for men. The magazine awards points for products that are low in calories, high in protein and fiber, and made with whole ingredients. They then par down their selections and hold taste tests to determine the final winners. In the case of a tie, the item with the shortest ingredient list wins. This year Bakery On Main Cinnamon Raisin Fiber Power Granola won best granola! At Bakery On Main we are very excited and honored to accept this honor!

View the Award

Progressive Grocer Awards Truebar

progressive grocerSeptember 12, 2012 – Truebar was selected by Progressive Grocer for the 2012 “Editors’ Picks”. Truebar was recognized, out of a pool of more than 300 entries, as one of the best new consumer products introduced in 2012. It was honored as “Editors’ Picks” in the August 2012 print issue of Progressive Grocer as well as on the Progressive Grocer website. The supermarket industry publication reaches more than 50,000 people each month through its print and online versions.